Scratching still hot with corporate bods

It seems scratching is still considered cool enough by corporate types. I just received an email pointing me to a couple of youtube vids by a guy called Red who’s just released a 12″ on Dealmaker records. The 12″ features a track called ‘All From Scratch’ which as you can guess is produced on turntable using a loop pedal. The kicker is that Sony have picked it up and asked him to do a version for the latest PSP advert, which I assume is a UK advert.

Following the trusted adage that there is no such thing as bad publicity, it’s nice to see that scratching still pulls the interest of big companies. We all remember the Rob Swift and Shorkut gap advert. It’s been a while since I’ve seen an advert using scratching so obviously, especially a more composed piece rather than token scratch sounds.

You can check the videos below. As for Red’s 12″, it’s out now on Dealmaker records as I said. It features four tracks,: the original, a Kids in Tracksuits remix, the full-length version of the PSP advert remix, which is a lot more upbeat, and the Full Fat remix, which is essentially a version that blends the all-scratched original with a live band backing.

Full Fat is Red’s band and you can actually hear a live session from them at the BBC Maida Vale studio, check the link on the Dealmaker site. You can order the EP from the Dealmaker site and find online in most decent shops.

While people have been making tracks using loop pedals for a long time now, it’s been a while since tracks like that garnered this kind of interest. If you like the whole all-scratched thing than this will definitely be up your alley, and if you don’t I’d still recommend checking it for the remixes which are a lot more interesting and stand out nicely on their own, especially the Kids in Tracksuits one.

You can also expect to hear a couple of tracks on the next podcast, which should be incoming in a month or so.

For more on Red, you can check his myspace.

Red – All From Scratch

http://www.youtube.com/watch?v=sMVX0SiRHSc

Playsatan Version

http://www.youtube.com/watch?v=vEwajX2WH_4&feature=related

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Comedy skratch vid gets major attention…